Onoma LLC, Identity & Media Design

AirTrain JFK Fare Gate Info

roger — Wed, 16 Mar 2011 12:51:00 +0000

Fare gate graphic installation at Jamaica Station aids passengers in quickly learning how to use the MetroCard when entering or exiting the AirTrain system. An animated program on “How to use the MetroCard” was also produced.

Original problems faced: 1) locating where to insert the card; 2) existing MetroCard gives no clear direction on how to insert it, resulting in 60% of the passengers inserting it incorrectly; 3) uncertainty of which slot matched their gate, and instead opening the gate next to them; 4) expecting the gates to open once the card has been inserted, but not knowing that it has to be removed after it has reappeared.

View Animation

Sendyne

roger — Tue, 15 Feb 2011 15:01:14 +0000

Sendyne® develops key semiconductor components and complete battery management system designs for large-scale batteries used in grid level storage and traction applications. Onoma designed the total identity for this New York based company, including the website www.sendyne.com

Building a better Terminal B

roger — Tue, 25 Jan 2011 21:31:07 +0000

Graphic series for construction areas while the terminal is under renovation.
Applications include ticket counter walls, departure & arrival area windows, and numerous temporary fences.

AirTrain JFK Platform Interactive Map

mei — Tue, 25 Jan 2011 16:57:29 +0000

Station specific interactive kiosks, located at all ten AirTrain JFK platforms, aid passengers in quickly selecting the best AirTrain route for traveling around the airport and beyond. The map program can be viewed in nine foreign languages, and also provides train frequency, fare information, and the best connections to the desired final destination.

The kiosk program received an Airports Council International Excellence Award (ACI-NA) in 2010, and introduces the new universal AirTrain Map, also designed by Onoma LLC.

Sample station links:
Terminal 8
Federal Circle Station

Parallelas

roger — Mon, 19 Jul 2010 17:20:38 +0000

Packaging for two cd’s containing piano pieces of Chopin, Schumann and Bach including classical improvisation by Marianna Rosett.
Photograph of cover by Sigrid Estrada.

Grand Street BID

roger — Thu, 15 Jul 2010 21:13:05 +0000

Identity for a Business Improvement District in Brooklyn, New York.
Six long continuous blocks of retail outlets between Bushwick and Union Avenues in East Williamsburg, Brooklyn. The website link: http://www.grandstbklyn.com/

CCSVI Alliance

roger — Thu, 15 Jul 2010 20:25:47 +0000

CCSVI Alliance is dedicated to educating patients with research-based information, providing tools for patients to advocate for themselves, and supporting medical professionals’ exploration of Chronic Cerebrospinal Venous Insufficiency (CCSVI). CCSVI stands for “Chronic Cerebrospinal Venous Insufficiency,” a condition where people have obstructed blood flow in the veins that drain the central nervous system (the brain and spinal cord). Research indicates that CCSVI is significantly correlated with Multiple Sclerosis.

New identity for fund raising efforts for the CCSVI Alliance, including promotional and direct mail material.

Fundamentals of Karate-Do

roger — Thu, 15 Jul 2010 17:47:07 +0000

Book for Karate-dô instructors who teach the basics to beginners.
200 pages in both Japanese and English.

Stuyvesant Cove Park

admin — Sun, 30 May 2010 15:41:00 +0000

Educational wayside program for the only self-sustaining, Native Plant Park and Designated Wildlife Habitat in the Manhattan. The vibrant panels feature local plants, Monarch butterfly stations, and historical vignettes of the East River and adjacent boroughs. Client: Solar One.

Leyden Energy

admin — Tue, 18 May 2010 16:36:55 +0000

Leyden Energy, formerly known as Mobius Power Inc., is a leading Lithium Ion R&D and manufacturing company that has perfected a patent on uniform cell heat distribution resulting in greater thermal stability in high energy density lithium-ion batteries. Leyden’s technology provides all the safety of Lithium Iron Phosphate with added benefits of higher energy density and longer cycle life. Leyden has developed a unique cell technology that demonstrates superior cycle life (>1000 cycles), and excellent performance in high heat environments continuously to 60 degrees C. Review by Tony Spaeth (IdentityWorks):www.identityworks.com