The Heart Institute
Staten Island, NY, 2010 for Clarke Advertising

Identity for cardiac care team.
Minimally invasive cardiac surgery/coronary artery bypass grafting, or MICS CABG (pronounced mix cabbage), is an “off-pump,” multi-vessel coronary artery bypass surgery. It is much less invasive than traditional bypass surgery, in that, the surgery is performed through three small incisions rather than the typical sternotomy incision. Onoma designed the entire identity, including marketing communications. Review by Tony Spaeth (IdentityWorks)