AirTrain JFK Fare Gate Info
New York, NY 2011

Fare gate graphic installation at Jamaica Station aids passengers in quickly learning how to use the MetroCard when entering or exiting the AirTrain system. An animated program on “How to use the MetroCard” was also produced.

Original problems faced: 1) locating where to insert the card; 2) existing MetroCard gives no clear direction on how to insert it, resulting in 60% of the passengers inserting it incorrectly; 3) uncertainty of which slot matched their gate, and instead opening the gate next to them; 4) expecting the gates to open once the card has been inserted, but not knowing that it has to be removed after it has reappeared.

View Animation